Technology.
Can we really get our hands around just what we have. Take for example the world of development, how many people really even understand what concepts like the following really mean?
- ATG dynamo
- ColdFusion
- BizTalk
- SharePoint
- TIBCO
- BEA WebLogic
- AquaLogic
- Siebel
- SAP
Sure, I’ve been in the world of technology long enough to recognize many of those terms, but beyond a simple surface understanding of the term I’ll admit I’m lost.
Why?
Easy. Because my world involves technical terms like:
- PPC
- CPA (Not an accountant)
- SEO
- SMO
And the list goes on.
I remember yesteryear when I was getting used to exactly what technology could and could not do for me. I hung my own hat on the world of HTML programming and Dreamweaver for a very long time and still do to some extent. However, my life has become one positioned much stronger toward marketing and getting the word out about projects that people are creating.
Gone, or nearly gone are the days of having free phone books dropped at your door. I don’t even remember the last time I picked one up to look up information within. Radio now includes XM which is nearly commercial free and the mute button works really nicely in between spots on your favorite TV show.
Today, marketing is about the Web and there is a mint to be made for those that have the patience to get familiar with this world. Largely because businesses understand that people are using less and less of the other marketing sources that used to be used and more and more of the search engines and other Internet properties.
Bottom line is that this transition simply makes sense. With other advertising a person ads there information and hopes for the right contacts to be made. With the Web you can use the search engine of your choice and find quality information about most any topic no matter if you are talking about needing ATG dynamo jobs support or details about underwater basket weaving. It’s all there right where the person who needs it can find it fast.